Chapter 3
Design and Business Profits
After that, design, which was created with the goal of social improvement, was controlled by various factors accompanying economic activity, and its role varied.
The largest factor was probably marketing, created in the United States at the beginning of the 1900s. The method for efficiently producing and selling products that consumers wanted was placed upstream from design, and grew into an important concept to guide design.
One additional factor was model change. General Motors introduced this in the 1920s and succeeded in surpassing the market share held by the Ford Model T 1920 all at once.
It was the creation of a marketing strategy, also known as "planned obsolescence," by which a new product with a changed design is introduced into the market, thereby making the existing product seem artificially old.
Capitalist economics, with its slogan of maximizing business profits, was what supported marketing.
Capitalists appointed as managers believed that their biggest mission was to return retained earnings to capitalists, and prioritized yearly business profits.
As a result, a closed economic structure developed where business profit is more important than ordinary people's profit, and short-term profit is more important than long-term profit.
Mass-produced goods change into a large amount of waste within a short time. In the same way, my marketing design involved a large amount being created and a large amount being thrown away.
Design, with its high motive of social improvement, merely 100 years after its creation, has declined into being a method to maximize business profits.
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Twentieth Anniversary Macintosh (20th Anniversary Macintosh)
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5300, 5300c, 5300ce,
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1400c, 1400cs
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2400c
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